Top Reasons to Give Fragrance as a Gift

Purchasing a fragrance as a gift might seem like a daunting task, but there are many reasons nearly half of perfume sales take place during the holidays.  When you purchase a fragrance for a friend or a relative, you are buying a gift that is both personal and luxurious.  We have put together 5 top reasons to give perfume as a gift, as well as some helpful tips for your perfume purchase — so that you’ll never go wrong with choosing perfume as a gift!

1) A woman can never have too many perfumes.  Even if she already has a signature scent, chances are she’ll love adding a new fragrance to her collection.   Because perfume is a luxury it often comes last on a list of needed beauty products a woman buys for herself.   Your perfume gift will let her try something new.  In addition, fragrance notes come in such a wide variety, having several perfume options on hand ensures that she will always have the right one for any occasion.  For night time, try a scent with musk like Terranova’s signature China Musk, or something with heavier floral notes like Terranova’s Gardenia, Pikake and Tuberose.  For daytime, try something light and refreshing that won’t interfere with her busy day, like Rain, China Rain, China Lily, Shea Blossom and Peony Bliss.

2. Picking a perfume is easy with these helpful tips Consider age and past scents when buying a new fragrance as a gift.  A younger recipient will usually prefer light, renewing scents like Rain, Shea Blossom and China Lily, they’ll love refreshing florals like our Plumeria, White Ginger and Peony Bliss or they’ll prefer something warm and tropical like Tiare Lei and Island Song Coco Mango.  An older woman will prefer more classic blends like our China Rain, Pikake, Tuberose and Gardenia.   If you know what her favorite perfume is, find out what the prominent fragrance notes are in its blends and buy her a new fragrance with notes that are similar.

3. “The language of fragrance is memory” This is a quote I recently read in Allure Magazine,  and it is very true.  Who doesn’t have a perfume they associate with a particular time in their lives?  Connect your gift to a memory you share with the recipient – a vacation to Hawaii or a place you’ve always wanted to visit together – and the gift will be well received especially if you explain your intent.  Our island and tropical fragrances Plumeria, Pikake, White Ginger, Tuberose, Gardenia and Tiare Lei are a perfect escape,  Patchouli always brings up vivid memories and our renewing musk blends like Rain, China Rain, China Musk and China Lily bring their wearer back to a cozy and comforting place.

4) Perfume makes a romantic gift.  For all the husbands and boyfriends looking for the perfect personal gift, perfume is the ultimate choice.  Your gift of fragrance will let her know that you picked out something especially for her, a luxurious product that you imagined her wearing.  And even if she does not like it, she’ll greatly appreciate the effort and will be able to return it to pick another pampering scent!

5) Fragrance gift sets make a complete gift.  Our popular and pampering Value Sets that you’ll find in our Shop Gift Sets section include a body lotion, shower gel and perfume essence in the same fragrance, and will let her layer the scent for a long lasting memorable impression.  These ready made gifts are packaged in a complimentary gold box, with a free white mesh sponge she can use in the shower.  They’ll pamper her with all our fragrant essentials and keep her skin looking healthy and beautiful.

Get Ready for Small Business Saturday, November 24!

Small Business Saturday is just around the corner : Saturday, November 24.  To help you take advantage of consumers’ growing desire to help their communities thrive by supporting local small businesses, here are a few ideas on how to take advantage of  this important shopping day, create excitement and get customers inside your doors to make a purchase:

  • Offer one day discounts on a category you normally don’t put on sale, or on your entire merchandise.
  • Create coupons for future offers and discounts, and include with each purchase.
  • Offer free “professional” gift wrapping to make their holiday shopping a little easier.
  • Give away prizes or host a contest.  Put together a beautiful gift basket of bestselling Terranova products, and have customers fill out their contact info and email addresses to enter to win. It’s a great way to add to your customer emailing list!
  • Give away a free gift with purchase.  Terranova’s 1 oz Lotion Samplers are a wonderful giveaway, or give something more significant when they purchase a certain amount.

Let your customers know about your Small Business Saturday events by making a special sign for your windows, and in your store ahead of time.  Use social media (facebook, twitter, pinterest, google+  etc) to invite your customers in and let them know of the specials you will be offering.  On Small Business Saturday purchase helium balloons, place a board outside your business, offer cupcakes and tea… anything you can do to draw their attention and get customers to come in and make purchase!

If time permits, you might want to talk to your local Chamber of Commerce to see if they might be able to help you capitalize on Small Business Saturday.  Talk to other small business owners in your town to see how you can band together to create excitement around Small Business Saturday and shopping local in general.  For example, you could create a “Shop Local” sign for your town’s businesses that you would all place in yours windows to make customers feel good about helping out the community and encourage them to shop local.

Another great resource to look at is American Express’ Shop Small website which offers ready to print signs and lots of tips on how to capitalize on this special Saturday and help you to promote the “Shop Small” message to your customers.

So plan your Small Business Saturday today and take advantage of customers’ growing desire to shop small and help out their local businesses!

Splash into Summer With Amazing Scents & Body Loving Formulas!

With summer just around the corner, it’s time we updated our blog! It’s been  quite a bit of time since our last post, but what better way to start off summer than with a new blog post?

When I think of summer, I think of relaxation, lying by the pool, ice cream cones, exotic vacations, a day at the beach and summer romance. Fortunately, TerraNova has got you covered with products for every aspect of summer.

Pikake Soothing Bath Salts

Dreaming of the ultimate Hawaiian paradise? Or are you on a budget this summer? No worries, you can recreate the trip with our Pikake collection. Pour some Hawaiian jasmine pikake flower scented bath salts into a hot bath for a soothing experience. Lay your head back, close your eyes, and escape to swaying palm trees and sandy beaches under the warm sun. Ahhh… paradise.

Maybe this summer you will reinvent yourself or try something new. Start a garden, go rock climbing, white water rafting, or finally sign up for that yoga class you’ve been meaning to try. Whatever you do, wear some White Ginger Cologne Mist to give yourself a boost of self confidence to tackle anything new. With the scent of the white ginger lily, no one will be able to stop you. Or dab on a few drops of gorgeous Tuberose Perfume Essence to feel sensuous, assured and ready to take on the world.

Tiare Lei Collection

Imagine garlands of fresh tiare leis swaying in the tropical ocean breeze…

Speaking of trying something new, TerraNova’s recently launched Tiare Lei collection, is the ultimate evocation of summer.  Inspired by the ancient Polynesian tradition of lei giving, Tiare Lei gets its scent from the revered Tahitian Tiare Gardenia.  Seeped in golden coconut oil, this exquisite tropical flower is at the heart of Polynesia’s beloved Monoi de Tahiti – the ancient Polynesian beauty secret to naturally shiny, soft, healthy looking hair and skin. With Tiare Lei’s body wash, lotion, massage oil, shower gel, cream soap and buffing body wash all enriched with authentic Monoi de Tahiti, plus island botanicals and vitamins, give these new additions a try to keep your skin summer ready! And see for yourself how the sunny and warm tropical floral scent of Tiare Lei truly captures the essence of the season.

Replenish and soften your dry, thirsty skin with renewing Rain Body Lotion, the ultimate summer skin quencher!

Pools and laying on the warm sand at the beach are a major symbol of summer for me as well. After splashing around in the cool water, the next step to a relaxing day is an outdoor shower. Ever tried one? With water running down your back in the hot weather, you honestly can’t get any more relaxed and refreshed than that. The final step to your spa treatment?  Smoothing on Rain Replenishing Calendula Body Lotion.  This crowd pleasing silky formula melts into your skin without leaving any greasy, sticky residue, and leaves it feeling extremely smooth and soft.  It’s also packed with Shea butter, calendula, chamomile, organic aloe, anti-oxidant vitamins A and E to replenish the skin and keep it looking healthy.  Rain’s fresh scent of clover, spring lilies, and sheer musk will leave you with an amazing fresh-out-of-the-shower, clean feeling.

For an ultra sexy sheen, try our Plumeria Silky Body Oil.

And finally, I want to mention one last thing… our incredibly moisturizing Silky Body Oils, a perfect way to end your summer days.  Unlike what you may think, our silky oils won’t leave an oily streaks on your clothing, they actually absorb quickly and leave skin with a beautiful, sexy sheen.  After a day in salty water or in chlorine, your skin will thank you for it, trust me!  Pour a capful in your palm and apply liberally all over your body after showering or during a sensuous massage.  Your entire body will feel rejuvenated, and your skin will be soft, smooth and smell incredibly pretty. Available in all our fragrance collections, my personal favorite is the Plumeria Silky Body Oil – it’s the ultimate instant staycation for me!

So what do you have in store this summer? Whatever you do, wherever you go, we hope that TerraNova will be right there with you giving you the confidence to make this summer memorable.

Here’s to a new summer beginning!

Don’t forget to check out our online store: http://www.storeterranovabody.com/default.asp

Enjoy Spring Break with a 25% Discount!

Spring has sprung with all the beautiful blooms that surround us here in Berkeley, California.  I hope the rest of the country is digging out of a tough winter.  Spring break is upon us and even if we are not taking a sun-filled vacation, you can transport yourself to an exotic island  locale with TerraNova’s evocative collections, formulated with nourishing and softening tropical botanicals and infused with the  fresh, authenic aroma of Pikake, Plumeria, Gardenia, Tuberose and White Ginger blossoms!  Each will make your skin and spirit feel like an island beauty.

Receive a 25% discount on our Island Escapes luxurious and shimmerming, coconut oil infused body butter when purchasing a Cologne Mist.  Visit our website to enjoy these Spring Break Savings until March 29  www.storeterranovabody.com

Be Ours with A Special Valentine’s Offer!

Art by Michael Cronan

Skip chocolates and delight in  low-calorie love with TerraNova’s crystalline perfumes. We feel that fragrance is the language of love, and these quotes will inspire you:

“Where should one use perfume?” a young woman asked. “Wherever one wants to be kissed,” I said. –Coco Chanel

“A woman’s perfume tells more about her than her handwriting.” –Christian Dior

“Childhood smells of perfume and brownies.” –David Leavitt

Since the 17th century, Valentine’s Day has been celebrated with notes, cards and gifts. Statistically, most Valentine spending is on teachers, followed by children, moms, and then, wives and girlfriends.  What better way to show your love and appreciation to those important to you than with a lovely gift of beautiful TerraNova Perfume Essence.

With each TerraNova  perfume purchased, we will include a FREE lovely pink organza drawstring pouch! To order go to http://www.storeterranovabody.com  or call (800) 966-3457.

Need help choosing your gift?  Here is a quick fragrance personality chart:

FRAGRANCE PERSONALITY TRAITS
Rain

Light-hearted, happy, innocent, fresh-scrubbed.  Universally loved.  You can’t go wrong with bestselling Rain!

Shea Blossom Enjoyed by Men and Women. Carefree, sporty, energetic.
Peony Bliss Modern romantic; chic.
Lime Blossom & Jasmine Traditional, sunny, warm-hearted.
Pikake A true romantic, as Pikake is the exquisite Hawaiian wedding flower worn in the islands for special celebrations of love.
Gardenia Classic, elegant, sensual.
Plumeria Enchanting, outgoing and lovely
Tuberose Exotic, distinctive, self confidant.
White Ginger Fresh, flirty, spicy

October is National Breast Cancer Awareness Month

Pampering with a Purpose

Among our family of employees at TerraNova, we have been touched by breast cancer—luckily with successful treatments.  We also have friends and family who, tragically, have not survived this terrible disease.  Thanks to improvements in early detection and treatment, millions of women are surviving breast cancer today.

National Breast Cancer Awareness Month (NBCAM) educates women about the importance of early detection for breast cancer. Since NBCAM’s inception, mammography use has doubled and breast cancer death rates have declined. Still, many women do not utilize early detection methods, such as self-exam or mammography, at regular intervals.

We urge all women and their families to get the facts about early detection and mammography.  Check out the following websites for more useful information.

http://www.nbcam.org/ This site offers tips on ways you and your business can be involved.

http://ww5.komen.org/ The most famous Breast Cancer Organization


http://www.thebreastcancersite.com
Keep this page link on your home page, as when you open and click on the link, site sponsors will make donations to the National Breast Cancer Foundation www.nationalbreastcancer.org funds free mammograms for working poor, homeless, and uninsured women.

In our community of the San Francsico Bay Area, we have chosen to support the Women’s Cancer Resource Center, a local organization that provides outreach, educational and support services, including in-home support, to low-income women.

During the month of October, TerraNova will be offering two Breast Cancer Awareness sets, in our Tuberose and Peony Bliss fragrance lines on our website storeterranovabody.com. For every set sold, we will donate $1.00 to the Women’s Cancer Resource Center. You’ll find these limited edition sets under the “Gift Sets” category and also in their respective lines.

Thank you for your continued support, and please share your thoughts and comments with me. I look forward to hearing from you.

Kathy Saunders,
Vice President and Owner
TerraNova

Making a difference

Like many of you, I’ve been deeply saddened by the developments in the Gulf of Mexico.  Watching oil stained birds barely able to move, giant oil slicks washing up and wreaking havoc on our shores and thousands of men and women stripped of their ability to make a living is intolerable.   I hope that amidst the destruction, our country will find a silver lining and we’ll lead the way towards a more sustainable future that will no longer require us to take such risks in order to keep the world moving forward.   This transformation will take time, dedication and commitment, and the people of the Gulf Coast need our help now.

So at TerraNova, we’ve decided to put together a special edition gift set of Oceana Spa products to help raise money for the Gulf Coast Oil Spill Fund.  We’ll donate $10.00 of every set sold to the fund which helps communities affected by the spill and will set aside money to clean up our treasured coast.

We thought the Oceana line was perfectly fitting since it features the ocean’s bounty with its Vital Sea Mineral Complex of 7 active sea nutrients that replenishes the skin of vital minerals, trace elements and vitamins.  And its refreshing marine scent invigorates with a touch of salt, violet, cyclamen and sensual a musk.

For $35.00 (retail value is $50), this set will get your body ready for the Summer.  It contains a Detox Pumice Buff which polishes away flaky, dead skin with natural volcanic pumice, and a Cellular Renewal Lotion that penetrates deeply to hydrate and promote cell regeneration.  Your skin will be like new, resilient, youthful and silky-soft.

I’ve been using these products for years, and love to use the pumice on my feet too to scrub away flaky skin.  When we developed the line exclusively for spas, we took a lot of time with the fragrance since we wanted to make it just right so that it captured the beauty, power and vitality of the ocean, and I think we did a pretty good job!  It’s a really wonderful scent that’s invigorating and gorgeous to wear too.

So I hope you will help us raise money for an important cause, and don’t forget, you’ll get pampered in the process!  You can purchase and see more information about this limited edition set on our website storeterranovabody.com

Have a beautiful day.

Kathy