Today is an exciting day. We just received the print sheets from our box manufacturer for our new Rain and Shea Blossom Perfume Essence, Cologne Mist and Body Lotion boxes, and they look absolutely amazing!! You might say, “This isn’t very exciting” but to a product developer, this moment is when all the past months’ hard work coalesces and you actually get to see your final product! As you slowly cut open your FedEx package containing these valuable sheets, you silently hope — even though you’ve proofread them a thousand times – that you didn’t overlook a typo or that the new printing process you chose doesn’t look terrible. Thankfully, everything looks gorgeous and beautiful.
To fill you in, we have been busy here at Terranova! As with any line of product, there comes a time when you need to freshen it up, to reenergize it so that you, our beloved customer, doesn’t start to get bored with it. Our challenge is always to infuse new energy in our signature collections in a way that will keep our longtime customers excited and happy, as well as gain new customers along the way. Any time we repackage a product line such as our Terranova Rain, we are very conscious of the fact that some people would prefer for it to always stay the same. As packaging, along with quality and performance, is one of the key components of our success, we always strive to shape or, at the very minimum, keep pace with industry innovations, as well as home and beauty trends. If our goal were any different, we wouldn’t be able to provide you with the products you love for so many years.
Our first important decision in this renewal process was to decide on a design direction for our Signature Collection in which Rain, Shea Blossom and our most recent fragrance addition Aire fall into. It was important for us to create a visually appealing design that would unify all three of these fragrance lines, while letting each collection also have its own unique look and personality. Once we had settled on that, we began working on the individual lines, and you’ll see just how carefully thought out this process really is.
Our long time Terranova Rain customers will be happy to see that we kept the same whimsical and fresh illustration that appears on the current packaging. We heard from many of you about how much you loved this particular design and color palette, and how it had come to signify Rain to you. So we incorporated both the art and color hues into the new look. We also kept the same bottle silhouettes but added elegant, easier to use silver metal caps and pumps to our Rain Shower & Bath Gel, Rain Body Oil and Rain Body Lotion. On the boxes that house Terranova’s Rain Perfume Essence, Cologne Mist and Body Lotion, you’ll love how we added contrast by adding a shiny, glossy finish on the leaves, flowers and stems for a touchable experience and a just-after-the-rain look. The new packaging is completely recognizable as Rain, yet is refreshed, exciting! All the formulas remain the same so you won’t see any difference in elegance and performance.
Per your comments and our research, it was the Shea Butter products that needed the most attention. We found that our current packaging was no longer adequately translating the rich, high quality ingredients and unsurpassed performance found in our Terranova Shea Butter formulas. Customers love and keep coming back to Terranova Shea Butter because our products not only work as intended, but also have an exceptional feel, performance and fragrance. We wanted our new packaging to make that message clear.
So we decided to ask our graphic designer to pay special tribute in our new packaging to the rich heritage of Shea butter – harvested and used for millennia by African women (even Cleopatra used it!) to treat dry, parched skin and protect it against dehydration. We also worked with our chemist to add “miracle African oils” recently introduced in the US to enhance the moisturizing benefits of our Shea butter-rich formulas. Argan, marula and baobab oils now enrich our Terranova Shea Butter Body Lotion, Shea Butter Tresses-to-Toes Moisture Remedy Cream and Shea Butter Body Oil formulas for increased softness and elasticity. Finally, because of these newly added superb oils and because we wanted the line’s gorgeous fragrance to get credit, we changed the name of the line from Shea Butter to Shea Blossom. The Shea Blossom perfume deserves this extra attention. Inspired by the Shea tree’s bursting blooms, it’s a spectacular, original blend of citrus, florals and warm spice. Every time I offer Shea Blossom perfume to friends and family, they instantly fall in love with it.
What our talented graphic designer came up with is breathtaking. I may be a little too close to this project, but she absolutely nailed it. Not only does her design speak to Africa’s rich cultural heritage, but the color palette she chose is warm without being too hot, rich without being too saturated. It is eye catching, evocative, beautiful! Just like our Rain packaging, we decided to add a patterned, clear glossy treatment to the Shea Blossom Perfume Essence, Cologne Mist and Body Lotion boxes to add texture, richness and give the line a more refined look. The same, easy to use silver caps and pumps were added to the bottles. And perhaps even more amazing, bestselling Shea Butter Tresses-to-Toes Amazing Moisture Remedy Cream will now be housed in a super convenient, easily squeezable tube! Just click the top open and squeeze a dollop in your hands to apply to your extra dry areas, nails & cuticles, gardener’s hands, hair frizzies and more! No more not so easy to use jar, now your favorite body butter is super easy to carry with you anywhere life takes you!
So all in all we believe this new direction will give both our Terranova Rain and Shea Blossom products a wonderful boost and heightened presence. I will continue to be proud of our work and our Terranova body care knowing they are made with natural ingredients and with great care. For our retailers, Terranova Aire, Rain and Shea Blossom will make a stunning impact and merchandise beautifully together – each with its own unique fragrance, personality and character, yet easily recognized as Terranova. For those not familiar with our products, this new look will definitely get their attention. We hope you enjoy these products just as much as we enjoyed making them for you! The new packaging and formulas will be available for shipping starting mid to late August.